Twitter has been a terrific place to share information and links to information. But to have your content read, you need to have a large pool of followers.The greater the number of followers, the more influential your content is. Today I shall list down few steps that have helped me to increase the number of followers: #0. No one likes an egg- head (yes, I have deliberately number it 0 as this is the most [...]

With plethora of Social Media Platforms do you find yourself lost?? It seems so often that with an unprecedented rush by enterprise to implement marketing strategies unheard of till now and grab your share of attention thereby adding to the “noise” in the social space. With millions of users across Facebook, Twitter & add to it the latest entry of Google+, the “noise” created is overwhelming. Take this, it took Google+ only 16 days to [...]

At one of the meetings recently, I was suggested to read a book “Inside The Tornado” written by Geoffrey Moore and it did challenge my intellect with all the real-life scenarios.  While going through the second chapter, I came across a rather interesting term “Discontinuous Innovation” & I could immediately relate it to the present day Social Media. The term as defined in the book – “Discontinuous Innovations are new products or services that require [...]