Twitter Chat In the last few months, I seem to have caught up with the Twitter Chat bug. For someone who’s is making foray into the social media marketing world, it is an apt form of communication and learning. What is a Twitter Chat anyway??  When you have spent some time on twitter, you do come across situation where information is exchanged between individuals. Suppose you group these individuals, throw a topic and let the [...]

Facebook’s acquisition of Instagram has come as a big surprise  and the thought that echoed everywhere was ‘Why did it buy Instagram??’, an application which would just cater to sharing photos, using multiple filters, through mobile. With multiple theories going around the blogosphere, the most notable was why would Zuckerburg spend $1 billion on this app just before the IPO. Here are my thoughts on why Zuckerburg’s Facebook picked up Instagram: 1. Kill Competition It had [...]

Ever since Internet became the heart of communication channels, companies are finding ways to leverage it for marketing benefits & that essentially is all about ‘Digital Marketing’. The marketing world has seen a paradigm shift in their campaigns while moving from traditional channels to the digital space.  The advent of search engines saw the marketer lapping up SEO, ad banners, PPC strategies as part of digital marketing, which promised that your brand pages lands at [...]

Courtesy: nokhoog_buchachon The letter of the day is ‘C’ and for the guys in Social Media world, its stands for the dreaded ‘Content Strategy’. As marketers & especially in the social media space, tt’s the singlemost aspect in deciding the success of content going viral. A good content strategy should ensure that it is easy to be found & engaging. For the content, that has essentially gone viral, on careful analysis, you might see a [...]

Blog – Image Courtesy – Stuart Miles|FreeDigitalPhotos.net When the competition is about blog, I thought why not write about blog & see if we share a common understanding. For me, blogging was to share – the information that I gather over my normal day, my opinion about a particular story (like the employee issue at Goldman Sachs) or do some plain talking. Over the years that I have been blogging (not so consistently!!!), I have [...]

Today is the Day #1 of the A To Z challenge & am on board writing the first post. As part of the challenge, we are supposed to write a post on each of the word as given in the schedule. Think its easy?? Get registered, as the A2Z Team is still accepting requests. Believe me, this is going to be a huge blog marathon & I feel great to be part of it. My [...]