Apr
14
2012

D is for Digital Marketing

An article by Malhar Barai

Ever since Internet became the heart of communication channels, companies are finding ways to leverage it for marketing benefits & that essentially is all about ‘Digital Marketing’. The marketing world has seen a paradigm shift in their campaigns while moving from traditional channels to the digital space.

The advent of search engines saw the marketer lapping up SEO, ad banners, PPC strategies as part of digital marketing, which promised that your brand pages lands at the top. And now even these are being tweaked so that they suit the more prolific social channels rather than focusing on the entire internet space. The intent is clearly to be heard and reach out to more customers.

This blog post is part of the A to Z Challenge and I would be glad to see your comments on “Digital Marketing”

Check out my about.me profile!

Malhar’s Social Media BLOG.

Malhar Barai (112 Posts)

An author, speaker, blogger and social media consultant, I help small and medium enterprises succeed in their Social Media Marketing campaigns. I usually blog about content strategy, social media platforms, product reviews and tricks to ace Social Media. Let's collaborate over @MalharBarai (Twitter) and other platforms.