Business Blogging should be one of the top most point in any brands content strategy. With advent of Facebook and the ease of sharing it offers, brands do find it easy sharing content over Facebook. But then there are some obvious benefits that business blogging offers that Facebook misses out.
This infographic gives 10 reasons why business blogging is better than Facebook.
Business Blogging has obvious benefits and I completely agree with the #1 reason. When you have it published on your own blog, the choice to publicize is yours and it does not have to depend on some ‘ranking’ algorithm of the social platform.
Secondly, you always remain in charge of what is being shared and how you share it. You can leverage multiple platforms too. Ever heard about ‘Long tail’ keywords? That’s exactly what you achieve in terms of SEO when you publish on your blog.
1. What is your view about Business Blogging?
2. How often do you leverage Facebook or other social platforms to post your content?