While many of us were sleeping, Facebook News Feed has got an update!!
Maybe you would have already seen tons of updates on your own feed about the upcoming changes and wondering what just happened.
Or ever wonder, how you see all those stories on your news feed and miss few?
According to Facebook,
There are on average 1,500 potential stories from friends, people they follow and Pages for them to see, and most people don’t have enough time to see them all
So how does Facebook know what stories you should see?? It has been EdgeRank all the way and few of us have even mastered the scoring algorithm and ensured that their stories get more exposure.
But listening to many of us, Facebook announced slew of changes last night to its scoring algorithm.
What’s New with Facebook News Feed
At the conference yesterday, they announced feature called ‘Story Bump’. The feature will help stories that are still receiving traction in form of likes and comments to still rank higher and appear on thew news feed.
In all it’s recent research, Facebook found that people only read about 57% of their feed and miss out stories in the 43% bracket. During their test with the new News Feed, it saw about 5% increase in number of likes, comments and shares from friends and about 8% increase in those parameters when the stories are from pages.
According to Lars Backstrom,
The data suggests that this update does a better job of showing people the stories they want to see, even if they missed them the first time,” Backstrom said. “For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they’re more than a few hours old.
How does it effect you?
As content creators, your job might become a bit easier as the story that you have just updated, might still appear in the news feed if it continues to generate excitement. You would not have to bother about sending frequent updates of the same story. Just ensure, that you produce great content and get likes, comments and shares.
Has it rolled out?
Last heard, the roll out is automated and you may suddenly see the effect. So keep praying you’re next to receive it.
What do you do now?
1. For starters, just tell me how excited are you about the changes?
2. What would you like Facebook to do next?
Photo Credit: Simon
