Social Commerce is supposed to be $30 billion business by 2015 and we see many brands rooting for it.
Over last few years, the web has outgrown from e-commerce and is increasingly leaning towards social commerce. Brands are leveraging the power of social media and content strategies are being changed to ensure more engagement – tweets, likes, +1’s, shares, etc.
Social Commerce?
The advent of social media – where the user tweets, likes a page or status, shares information had forced businesses to have an active presence on the networks. They are increasingly engaging with followers and tapping into the community and enabling a sell.
The key to Social Commerce is that unlike traditional e-commerce, it does not enable a direct sell. Many times the cycle of converting a like or tweet into actual sell is pretty long and that is dissuading many businesses to hold back on social commerce plans.
The rise in mobile web and visual platforms like Pinterest is being looked up as major enablers of Social Commerce. The ease with which people can access web over mobiles and their ability to look at products over the visual networks is making purchase decisions easier.
So if you’re a reluctant brand or are already using social web, these 5 posts shall help you learn and understand more about Social Commerce.
What you should do after reading this?
1. Drop a comment or two on the post
2. Do you agree that Social Commerce would be a big business going forward?
Top 5 Post on Social Commerce
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