Social Commerce is supposed to be $30 billion business by 2015 and we see many brands rooting for it.
Over last few years, the web has outgrown from e-commerce and is increasingly leaning towards social commerce. Brands are leveraging the power of social media and content strategies are being changed to ensure more engagement – tweets, likes, +1′s, shares, etc.
The advent of social media – where the user tweets, likes a page or status, shares information had forced businesses to have an active presence on the networks. They are increasingly engaging with followers and tapping into the community and enabling a sell.
The key to Social Commerce is that unlike traditional e-commerce, it does not enable a direct sell. Many times the cycle of converting a like or tweet into actual sell is pretty long and that is dissuading many businesses to hold back on social commerce plans.
The rise in mobile web and visual platforms like Pinterest is being looked up as major enablers of Social Commerce. The ease with which people can access web over mobiles and their ability to look at products over the visual networks is making purchase decisions easier.
So if you’re a reluctant brand or are already using social web, these 5 posts shall help you learn and understand more about Social Commerce.
What you should do after reading this?
1. Drop a comment or two on the post
2. Do you agree that Social Commerce would be a big business going forward?
Top 5 Post on Social Commerce
Top 5 Post on Social Commerce
Social Commerce is the future and here are 5 interesting posts to help you understand what it is and how it can be done.
Social commerce is crucial towards entrepreneurial success on the Web. If this is the first time you have come across this term, then you are at the right place. In this article, I discuss the importance of social commerce, as well as a few fundamental tips for your social commerce strategy.
This is a guest post by Robin Bresnark from Buyapowa. Almost a year ago your host, Francisco Rosales, wrote a brilliant post asking whether we were ready for Social Commerce. It was a strange time: on the one hand, research companies like Gartner were saying brands were about to start generating 50% of their web sales via social.
Social Media, Social Media Tips and Stats 5 Ways Brands Can Interact with Their Facebook Fans Many companies nowadays have a Facebook page set up with their company name, logo, and a little information about what they do.
Did you know that each and every minute of the day, 100,000 tweets are sent, 684,478 pieces of content are shared on Facebook and 3,600 photos are published on Instagram? Think that's all? Far from it.
The Rise Of Social Commerce - How Tweets, Pins And Likes Are Driving Sales, Online And Offline [CHARTS]
Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.But many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?