Content Discovery forms the basis of any content marketing strategy. It’s imperative for marketers to be relevant and by all means they need good content.
By all means, the process of content discovery is the key to a successful campaign and has a direct impact on the RoI of the campaign.
So, this week I went around the web looking for some great articles that would help in understand content discovery better, find its relevance and few tools that can be of help.
Key Messages from the Articles
I start off with the brilliant article by Rachel Foster where she shares the RoI impact of content discovery. Interestingly, she shares 2 perspectives – the customer and the marketer. The key message comes from Gilad de Vries, SVP Strategy (Outbrain), where he tells us to share different kind of content, you’ll never know which will appeal to the audience. Brilliant!!
The second one J-P De Clerck is spot on with his observation that social engagement is necessary for content discovery. He takes the perspective of Google and the likes to share the observation that content being ‘served’ to the audience is based on relevance and engagement. So social signals and engagement should be part of your content strategy.
The third one by Kat French talks if content discovery will really revolutionize marketing or is it just a myth. Well, I will leave it for you to decide that, because she has an interesting take that I would not want to reveal right here.
And that follows one article on tools that can help you discover content. Ian Cleary in his post shares 3 tools that should I pretty much use regularly. They are awesome!
The last one on the list is a practical example of how content discovery has changed how we look for things. It’s amazing to note that 40% Prefer Social Media Over Search Engines For Content Discovery.
Look no further, check out the links here…
Top 5 Posts on Content Discovery
Top 5 Post on Content Discovery
Wondering what is content discovery and how to go about it. Tips from these 5 posts will help you reach the goal
By Rachel Foster published January 30, 2013 Ask 10 marketers what "content discovery" is, and you'll most likely get 10 different answers. With all this variation, it can be hard to determine if content discovery is just a buzzword or something that can add significant ROI to your marketing.
Social engagement is not a goal as such, it's a means to an end. However, this doesn't make it less important. On the contrary: social engagement has become an imperative for all marketers. One of many reasons: content discovery. Engagement is essential in how people consume and discover content.
It seems like lately everyone is talking about content discovery. Whether it's Facebook's Dan Rose asserting "Content discovery always has been and always will be social" or Rachel Foster from Content Marketing Institute providing a rundown of content discovery tools and tactics, it certainly seems to be a hot topic among marketers in 2013.
Content Discovery is a really important part to Social Media Marketing. You need to find and share great content which sometimes includes your own! But finding great content is so time consuming and time is a luxury we cannot afford!
A couple of years ago, the only way to find a good restaurant in town or a TV programme worth watching was by asking Google. But times have changed: now 40% of younger Brits rely more on social media than search engines when they want recommendations
What you can do now?
1. Do you believe that content discovery is just another name for search engine?
2. Has social media added one more dimension to content discovery?
Tell me your views in the comments below.
Image Credit: Flickr