Is Google Author Rank & Authorship Important [Infographic]

Google Author Rank and Authorship is much talked about these days and mostly in conjunction with SEO efforts.

Also, every other day, we hear Matt Cutt’s talking about them on different forums.

Are they really important?

Yes, it might not appear so currently. But as we see, Google is building entire ecosystem around search and to get your content attributed to you, authorship is very much necessary.

With content strewn across the web, Google is giving an opportunity to link back your content using the ‘rel’ tag.

What does Google Authorship really do?

According to the infographic:

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1. Adds a photo of the author to search result

2. Links to their G+ Profile

3. Shows number of G+ circle the author is in

4. Show links to other content of the author

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What is Google Author Rank?

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1. It depends on social activity and the number of shares for the content a user has got

2. The metrics get related with author of the content and not only the website

3. Helps Google identify the credibility and authority

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Check out this infographic for more details…

Importance of Google Author Rank and Authorship

Infographic Courtesy: Internet Marketing Inc