Content Creation is at the core of any branding initiative.
For content creators, its a constant challenge to address this concern. The main challenge being –
2. Being relevant, always
3. Keeping the content timeless
With these questions in mind, I went about looking for few posts that would help me understand the key strategies and few industry trends of content creation.
And, I found some real gems that are shared in this post.
For starters, one of the post emphasized on ‘listening’ and said it’s the most powerful too. Listen to your customers, listen to the industry, always keep the ears open. My view is, you cannot create unless you do not consume.
In the other post by Lisa Toner, the key point for me was ‘simplification’ – you just simplify a particular problem and your consumer will instantly fall in love with it.
From the post by Steven Shattuck, I pick up 2 key points -Creating Topic models and Content Governance. His post though is while working on content creation in teams. Topic models are very important when you want a steady flow of content and hence, also content governance as its important to fix responsibilities.
While Shell Robshaw-Byran has listed down 15 questions that you can ask and that will spark content creation.
Finally, the post by John Hall on Forbes, where he has articulated the trends in social that will effect content creation going forward. Some great points on ‘sponsored content’
That’s all for this week…
What you can do now?
1. Share how important is content creation for you?
2. Are there any specific techniques that you use? I like the use of sponsored content.
3. Hey, this is a public list, so add any interesting posts on content creation to this list
Top 5 Posts on Content Creation
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