Increasingly I see social media strategists promoting the use of Facebook Power Editor to create Facebook ads. It is being touted as a better tool to create and manage your campaigns.
Notwithstanding all the hoopla around it, I decided to have a look into the tool and was might impressed. And I have 3 reasons to be impressed:
1. Duplication of campaigns was a breeze
2. Images – Could easily know which images worked well
3. Targeting – Was able to create audience, save it and use the same for other campaigns and future use
But all of these was not possible until I had read few posts.
And after reading many of the articles, I could easily say that Jon Loomer has some best insights about Power Editor and will recommend you read his articles, watch videos and hear his podcasts (I have already subscribed).
Other than him, I have listed few other post that will help:
1. Know about Power Editor
2. How to use it
3. Why to use it
4. Take advantage of it’s various features
What can you do next?
1. What has been your experience of using Facebook Ads? Good conversion?
2. Would you or do you use Power Editor? And why?
Drop in your comments below.
Top 5 Posts on Facebook Power Editor
Malhar Barai | 5 items | 78 views
Curated posts about Facebook Power Editor.
5 Reasons to Use Facebook's Power Editor by Jason Keath on Jan 14, 2013 Facebook Power Editor is a very powerful tool for any Facebook marketer. And yet you might hear a lot of very smart marketers ask this question. What is the Facebook Power Editor?
If your experience with Facebook ads revolves around clicking the "Boost Post" or "Get More Likes" buttons, this post is for you. If the only Facebook ad campaign you've created was through the self-serve ad tool, it's time you start playing with the big boys (and girls). Stop doing what you've been doing.
I have observed many ads being run by agencies with no real intentions. Be it A campaign to acquire new fans being targeted to fans themselves or a sponsored story being shown to each and everyone on Facebook. Such campaigns if not targeted well enough not only waste impressions but also do not drive relevant conversions.
Are you looking for a better way to manage your Facebook ads? Do you want access to new Facebook advertising features as soon as they're available? Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.
Change 1: Ad Creation Flow and Interface Polishing One first thing that you will notice when using the new power editor is the reconfiguration of how you create ads. Instead of cycling through the different steps on the left hand side, you do this from the top.