Social Media Analytics [Infographic]

By | November 20, 2013

Social Media AnalyticsSocial Media Analytics is proving to be a important cog in the wheel when it comes to determining the success of any social media campaign.

What is the first thing you do to gauge the success of the campaign? Look for numbers, right! And that’s exactly what everyone is looking for.

Maybe, each one of us leverages social media analytics data differently. But, according to the infographic,  much of it is around:

1. Brand Reach

2. Competition Analysis

3. Engagement

4. Referral

5. Share of voice

In fact, each of these terms are important. As they provide you with more insights and in turn help you improve quality of the marketing campaign.

I also use few tools (well, this gives idea for yet another post) to track my content and it keeps me abreast of what my audience is looking for and which of my content seeing the light of the day. I guess, brands can do the same with social media analytics.

The problem though would be if you’re over-leveraging the data. I have known brands who try to jack-up the numbers using different not-so-right kind of strategies.

Social Media Analytics

Social Media Analytics

~by Angelina. Explore more infographics like this one on the web’s largest information design community – Visually.

Over to you

What do you think?? 

How important do you think social media analytics is for you?

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About Malhar Barai

An author, speaker, blogger and digital media strategist, at my day job I work on devising and executing various digital media campaigns. I usually blog about content strategy, social media platforms, product reviews and tricks to ace Social Media. Let's collaborate over @MalharBarai (Twitter) and other platforms.