With so much focus on social media marketing, social listening seems to be a lost art.
Ernest Hemingway said –
When people talk, listen completely. Most people never listen
And that exactly defines what most brands are doing today. The single sided communication is not really helping the brands and in some cases it’s doing more damage.
Does Social Listening help??
Absolutely.
You have to listen what your fans are saying about you. Which channels are they active on, are the conversation positive and so much.
Social media is a noisy place and all those social listening tools will give you data, but how to interpret them is a real challenge.
How can you do it well? Are there any best practices?
The six curated posts here will give you a fair idea on how you can create winning social listening strategies.
We start with an article from Connie Bensen where she emphasizes on 3 reason to dig deeper into Social Listening and that is followed by an article on ‘Listening to Understand’ by Tracey Parsons.
Then Jeremy Leon has an interesting infographic that gives the why, where, when, who and how of Social Listening.
Check out more…
6 Posts on Social Listening
[listly id=”Gku” layout=”full”]
You can do this next
1.Pick up the best social listening strategy and let me know how it will help you.
2. Add your favorite article on social listening to the list
Image Courtesy: Flickr
