Remarketing, while not a new concept, it has been made very popular by all the e-commerce companies off late. Try searching for a product on any e-commerce site and leave without making a purchase, you most probably will see an ad stalking you over any site you go.
The purist in advertising hate remarketing since it really borders on stalking the gullible end-user, but as digital marketer, we love it.
The ability to let ourselves be ‘in-the-eye’ of end-user over any site they go, increases the chances of conversion and make our bosses/clients happy.
What has Linkedin to do with Remarketing?
While Google was one of the earliest to be on the remarketing bandwagon and Facebook did make it popular, but Linkedin so far was not part of the game.
Though with acquisition of Bizo last year, some news were expected. Linkedin didn’t disappoint, they announced the launch of Lead Accelerator program last month, which promises better reach and conversion.
A closer look at the announcement and you might not miss this important note –
opportunity to engage professional audiences with display advertising both on LinkedIn and off-platform across thousands of publisher sites on the web
Which might mean that Linkedin is going to leverage off-platform partnerships.
That sentiment was confirmed by the Linkedin representative I talked to and they are already got few brands to check out the new feature.
What this means for Facebook?
As I see, remarketing on Facebook is still limited to it’s own platform whereas Linkedin has promised to take the ads beyond their own platform.
Now that’s a big differentiator and it could take advertising to Linkedin to an entire new level. With precision marketing already being one of the best feature, the new Lead Accelerator program could be one of the best marketing bet for any brand.
So what are you thoughts about remarketing and more so about the Linkedin Lead Accelerator program?
Image Credits: Linkedin Post
