App Store is a crowded marketplace with the reports suggesting it to be over 2 million apps.
With plethora of apps to do anything from taking notes to driving business, it becomes important to stand out from the crowd. And thus we delve into app store optimization.
What is App Store Optimization?
One of the recent study indicated that a normal user doesn’t use beyond 30 apps, so it is becoming difficult for app developers to become the defacto choice of download.
Like SEO, App Store Optimization is a series of steps that app developers need to take to ensure best results in search. It includes having proper keywords, leveraging title size limits, getting reviews, etc thus making your app rank high and increasing the chances of download.
To know further, on #SEOTalk Twitter Chat we decided to ask the community on their views about App Store Optimization and how app developers can ensure that their apps become discoverable.
The questions we covered were:
- Q1. Why do you think is ASO important?
- Q2. What key factors constitute ASO?
- Q3. Why should brands have a keyword strategy as part of ASO?
- Q4. How can one improve/optimize ASO?
- Q5. Which tools do you recommend for ASO?
We got some amazing insights into each of those questions.
Transcripts of App Store Optimization
Your Views
Do share your thoughts on App Store Optimization and why should app developers invest in it now?
