Over the last few years, the Digital Marketing industry in India has seen some very innovative campaigns. As a keen observer of various campaigns, I am at times amazed at the amount of ideation, creativity and execution of campaigns by few companies.
These companies are not fixated over one or two platforms but they are constantly creating campaigns that leverage each platforms appropriately and giving the best bang for buck to their clients.
I have defined certain parameters some time back about choosing the right digital company. Here’s a list of few companies which I think are doing a great job out there.
10 Innovative Digital Companies In India
1. Sapient Nitro
Sapient Nitro, now part of Publicis, can boast of one of the best clientele across the industry. The topmost brands across different verticals can be counted as their clients. They have been creating integrated campaigns for a while now and have some of the most innovative digital campaigns.
2. Frog Ideas
Based out of Gurgaon, India, FrogIdeas came into limelight with the social recruitment campaign for HCL – CoolestInterviewEver. That campaign got them several awards and they have been running such innovative digital campaigns for a while now.
3. To The New Digital
To The New Digital – a new age digital marketing company, again based out of Noida with 9 offices across the world, is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation. They are a team of over 600 people which includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. To The New Digital is also a strategic partner of many global companies including Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB.
One of their most successful campaign was Make in India for the Government of India.
4. Windchimes Communication
Based out of Mumbai and having presence across different cities in India, Windchimes Communication have been forefront in talking about experiential marketing. With top B2B and luxury brands to count as their clients, they have been working on cutting edge solutions to drive their customers business. Their innovative, proprietory, patented WORM (Windchimes ORM) tool has been instrumental to position them at the top of the league digital marketing companies
5. Odigma
Odigma, based out of Bangalore differentiates itself from the rest with outcome based deliverables. They say – “If we cannot measure, then it is not a deliverable.” Odigma designs campaigns leveraging omni-channel strategies that are cost-effective and give best results.
6. Graffiti Collaborative
I like what they call themselves – a finishing school. So there’s an agency which prides itself of lean team with loads of motivation thus being very innovative and creative in their campaigns. Being in Bangalore, their clients include startups as well as few leading brands. Their campaign for TaxiForSure was one of the most widely acclaimed.
7. PRHub
One of the oldest in the industry with presence since 2002, PRHub leads the digital marketing ecosystem with services across content and marketing. Their services are built around the hub of 360° Customised Communication Services. Being one of the oldest, they have the best amongst the industry as their clientele.
8. IGenero
iGenero prides itself in calling themselves as digital interaction agency and catering to the entire digital ecosystem of UI/UX, Web & Mobile development, social media campaigns. Based out of Hyderabad, they have executed quite a few innovative digital campaigns for leading lifestyle brands as well as healthcare brands.
9. IBM Digital
The big blue has been in the services domain for a while now and knows it’s customers need. IBM strives to help it’s customers leverage digital mediums and reach their customers faster. IBM is enabling businesses to improve productivity and efficiency, optimize supply chains and reach new markets using digital technologies.
10. Wipro Digital
Another big entrant, Wipro differentiates itself in the way they deliver – through micro-strategies, incremental builds and rapid iterations. Their recent deal with Chelsea FC was the highlight of the digital work done so far.
There you go, the best 10 across India. Go ahead, pick them up for your next digital campaign.
Your Turn
What other agencies would you like to suggest?
