20+ Social Media Monitoring Tools [Infographic]

By | January 17, 2016

social media monitoring tools

Running a social media campaign and wondering which Social Media Monitoring tools to use?

How can you effectively listen to the chatter about your brand on social media?

Can you get notified for brand mentions?

Free or Paid tools?

Look no further, this infographic by RazorSocial is a perfect answer to your questions. The infographic lists down some of the best known social media monitoring tools that can help to know where the brands are being mentioned, how many times it’s being mentioned, positive or negative mentions, etc.

In order to know the success of any social media campaign, it is very important to get the analytics at each stage of the campaign. These social media monitoring tools helps brands to listen, analyze campaigns and help them gauge the success of any campaigns.

How to benefit from Social Media Monitoring?

The cardinal rule of social media monitoring is that not one tool will do everything. Brands have to adopt the ‘horses for courses’ analogy and use a mix of tools depending on what they want to track.

Social media is full of noise and to catch the right signals from the noise, different set of tools have to be used. Also, many of the tools are available for free or limited use or paid. The best strategy would be to use a mix of free and paid tools.

Some of the tools mentioned here are –

  1. Brand24
  2. Mention
  3. TrackUr
  4. Talkwalker
  5. BuzzSumo
  6. Nod3x
  7. Radian6
  8. Meltwater
  9. Syntehsio
  10. Viralheat

Social Media Monitoring Tool

RazorSocial
Courtesy of: RazorSocial

Your Turn

  1. What are some of the best tools that you have used?
  2. What should be the optimum strategy in choosing the tools?
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  • Great list of tools, Malhar!

    There’re a lot of tools for online media monitoring and, before choosing which one best suits your needs, you have to ask yourself:

    – Are you a big company with a lot of resources?

    – Do you get a lot of exposures?

    – Do you have a PR team or a social media manager?

    – Why do you use online media monitoring? Is it for sale purposes, communication, leads generation or competitors’ analysis?

    Of course, the less you’ll need and the smaller you are, the simpler the tool will be.