This week on #SEOTalk Twitter Chat, we had some interesting discussion around Conversion Rate Optimization. For starters, Conversion Rate Optimization or CRO as it’s known in the industry is –
a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage
To achieve better conversion, brands have to constantly look at customer journey towards the conversion. The conversion could be happening through click(s) from PPC, social updates, SEO campaigns. So studying each steps within these campaigns is important.
Like few folks have tweeted in the chat, analytics and A/B testing is a very essential element to achieve better CRO.
Other key element that needs to be optimized for better conversion rate is landing pages.
Landing pages are gateway to conversion process and personally, I advise brands to have minimum number of fields on the landing page for better conversion. If they can do with just 2 fields, name and email id, other details should not be sought. Additional fields can only hamper your conversion rates.
Apart from that, the landing page should have a clear call-to-action (CTA) to help in conversion.
We also covered myths around conversion rate optimization (CRO) and one clear myth was, CRO will solve all the problems of conversion or one landing page is all I need (which still many brands practice). These are clear conversion dampeners.
Here are the questions we covered during the chat –
Q1. What is CRO and why is it important?
Q2. Which metric(s) would to track for CRO?
Q3. How can SEM, SEO play an important role in achieving better CRO?
Q4. Why is landing page the most important aspect of CRO?
Q5. What are the myths around CRO?
Q6. What hacks/tips would you suggest for better CRO?
Conversion Rate Optimization Transcripts
Your thoughts
- What are your thoughts on improving conversion through landing pages
- How can brands be better at conversion rate optimization?
