If you haven’t participated in a Twitter Chat yet, then you are certainly missing out on something.
It is one of the fastest ways to expand your community and get in touch with leading influencers. Not only will it keep you updated with the ongoing trends, but will also expand your presence on Twitter.
These are only a few benefits of Twitter chats. To help you understand it in a comprehensive way, we have come up with this informative post. Read on to learn the basics of Twitter chat and how you can make the most of it.
Twitter Chat 101
Also known as tweetchat, it is a seamless way to communicate on Twitter while including a certain hashtag in the tweet. Usually, the host organizes a chat by letting others know about the topic, designated hashtag, and the time for the chat. Later, users can discuss the subject by including the anchor hashtag. A Twitter chat can also host various guests, experts, and influencers at times.
It is so much more than a basic Q&A as users can talk to experts, discuss the respective topic, exchange ideas, and do so much more by using the designated hashtag. There are lots of ongoing, weekly, and monthly tweetchats as well that are organized on Twitter.
Beforehand, you should learn how to participate in a Twitter chat. For instance, you should only join chats that are related to your domain. Furthermore, you should do some research regarding the topic (and the guest) as well. This will help you get accustomed to it and you would be well prepared.
The Benefits of Participating in Twitter Chats
From boosting the reach of your content to getting in touch with your leads – Twitter Chat can help you in more ways than you can imagine. Here are some of its key benefits:
1. Getting exposed to a whole new audience!
This is probably one of the main reasons why so many users like to participate in tweetchats. It helps them get in touch with a diverse range of audience without any trouble.
To start with, you can get to know about an upcoming or ongoing Twitter chat. Later, you can simply introduce yourself while including its hashtag. You can directly start a conversation as well with the host or any other user. Just be polite and you would certainly feel welcomed.
hello : ) #yogachat
— zina eva (@zinaeva) November 7, 2014
Though, you might need to participate in a handful of chats related to your domain to see a long-term impact.
2. Staying updated and learning new things
Mostly, every Twitter chat is quite informative. If you want to know what’s in and what’s not regarding your domain, then you should actively join a few Twitter chats. In this way, you would be able to learn from the experts and get your queries resolved instantly.
If you want to be the next viral thing in your industry, then you need to be at the top of your game. This is exactly where Twitter chats can help you. For instance, if you are associated with social media marketing, then you should definitely participate in Hootsuite’s #Hootchat. It actively hosts Twitter chats about some of the latest topics related to social media that would certainly be of a great help to you.
Q8. Putting everything together… How can your brand create positive buzz during the holiday season? #HootChat pic.twitter.com/hZlOAWtxQg
— Hootsuite (@hootsuite) December 7, 2017
3. Boosting the reach of your content
You should be extremely cautious while sharing your own content on a Twitter chat. It should not come out as self-promotional at all. In order to do so, you should learn how to draft tweets like a pro. The good thing is that while participating in a Twitter chat, you can share your content – as long as it is relevant to the topic and would provide value to others.
In this way, you would be able to expose your content to your audience without spamming. If the tweetchat is active and your content would be appreciated by others, then it can certainly give it a major boost. You never know – it might end up trending on social media as well.
Here’s a simple example of how you can share your content to a tweetchat without being self-promotional.
On trend with today's #SocialROI Twitter Chat! Check out my @Forbes article about engaging millennials though content marketing.https://t.co/22f0vQ86yD pic.twitter.com/g6Lsz0WQCi
— Chelsea Krost (@ChelseaKrost) December 5, 2017
4. Get more Twitter followers
After being active in a few Twitter chats and having an impressive presence, you will certainly be noticed by others. If you can ask the right questions with a positive attitude, then you would be able to win over your audience for sure. The more people will notice you, the more followers you are going to get.
By being an active part of some popular Twitter chats, your profile visits and link clicks will also increase. All of it will lead to a better presence on Twitter.
5. Improving your brand’s authority
We all know how Twitter can be used for branding, marketing, monitoring, etc. Though, it might surprise you on how you can work on your brand’s authority while participating in popular tweetchats. By sharing your experience with others and helping them resolve a few queries, you can certainly come out as a leading player in the game.
Compared to your competitors, you would have a better presence on Twitter. Not just that, you would have a faithful base of followers, whom you have gained after sharing your informative content. For instance, if your brand is related to design and user experience, then you can participate in #uxchat and help others with your groundbreaking ideas and expertise.
It's the end-of-the-year #uxchat, welcome everyone! 🎉
Q1: What do you think is the most important #UX trend in 2017?#uxtrends pic.twitter.com/eFjDXbzhiB
— WhatUsersDo (@whatusersdo) November 30, 2017
After participating in a few chats, you can choose to host a Twitter chat as well to build your brand’s authority even more.
6. Work on brand awareness
Who doesn’t like to have a prominent brand presence on social media?
Though, it can be a tiresome job to have an evident presence on Twitter. It might surprise you, but over 500 million tweets are posted per day on this gigantic social media platform. Needless to say, it is quite easy to get lost in so much noise.
If you wish to work on brand awareness, then you should actively participate in a few chats. The more other users talk about your brand, the more impact it would have.
7. Communicate with experts and influencers
Twitter chat is undoubtedly one of the easiest ways to get in touch with industry-related influencers and experts. A lot of tweetchats host domain-specific guests. For instance, you can see how Madalyn often has experts as guests for her #TwitterSmarter chat.
Please welcome our guest @CathyWassell. Topic: Using Twitter To Live Tweet An Event. #TwitterSmarter pic.twitter.com/s5GYfXe3Du
— Madalyn Sklar 🚀 Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
After joining the chat, you can talk to them and ask a few related questions. This will help you get into an engaging conversation with them. Even after the chat is over, you can talk to them and build a lasting relationship. In the end, this can help you work on your influencer marketing campaign as well.
8. Get in touch with prospective leads
Most importantly, it can help you get in touch with more leads and prospective customers. You can get to know about other users who are related to your domain and would be benefited by your product.
Instead of directly letting them know about your product, you can make your presence count and let them discover it themselves. Later, they can get in touch with you if they have any question.
For instance, if you are a brand that manufactures home equipment and furniture that is safe for kids, then you should look for a tweetchat like this. It will help you get in touch with parents who would be benefited from your products.
Learn what you might be missing when baby proofing your home. #Tweetchat 9/26 7P EST #BabySafetyTips #prizes pic.twitter.com/FtLiMNmc89
— Alison Jacobson (@safetymom) September 23, 2017
Tools to make the most of any Twitter chat
After learning the benefits of Twitter chats, let’s quickly discuss a few tools that can help you in different ways.
Originally an independent app, it was later acquired by Twitter. It provides different decks (timelines) that can help you access your Twitter account, messages, activities, and more in one place. Besides that, it can also be used to manage multiple accounts or schedule your posts.
With Tweetdeck, you can easily participate in a Twitter chat by accessing all the activities on a real-time basis. It also has a Chrome extension and mobile app, which makes it one of the best Twitter tracking tools as well.
If you are interested in joining industry-specific Twitter chats, then Twubs would be a perfect tool for you. In a nutshell, it is a directory of ongoing and upcoming Twitter chats that you can look for. It has a separate section for “Twitter Chat Schedule” that can help you search the schedule of all the upcoming chats. Additionally, you can also post about your own chat on the platform as well to get more traction.
Socialert is another useful tool that can be used to look for upcoming chats. You can perform social media listening using Socialert and track certain keywords and hashtags on the basis of different parameters. In this way, you can search for particular tweetchats that are related to your domain. Additionally, you can use it to quantify the reach and impressions of your own hashtags as well. The tool can also help you perform brand monitoring, competitor analysis, and to use Twitter for marketing, sales, and branding.
We are sure that after getting to know about these amazing tools, you would be able to make the most of any Twitter chat. Now when you know the benefits of participating in tweetchats, you should definitely make an effort and join more domain-related chats in the future. If you have earlier participated in a Twitter chat and would like to share your experience with our readers, feel free to drop a comment below.
This was a guest post by Pankaj Narang, co-founder of Socialert.