Linkedin has over 800m users & over 300m are daily active users. It is one of the most frequented professional social network & every day folks are trying to master the Linkedin Algorithm. Not easy though, with tons of content being produced by many users, we often face difficulties in finding the right content. And …
Blogging is dead. No one reads blogs now. You should invest in Vlog instead. Don’t we hear these all the times? Do you think blogging in 2021 will still be relevant? Will it survive? YES. It’s more than a decade that I have been writing blogs and almost every year I keep hearing about demise …
If Instagram can have Stories, Twitter can have Fleets why should Google be left behind. So here we have, Google’s own version – Web Stories. From creative perspective, it is not different from any other platforms like Snapchat, Instagram or Twitter (am waiting when Linkedin will announce it). So what we have is a nice …
Earlier this year, Google announced that it is working on a privacy sandbox that will make 3rd party data or in layman’s term ‘cookies’ obsolete in next 2 years. Apple then went a notch higher and announced that Safari browser is now fully blocking 3rd party data. Over the years, marketers of all hues have …
Demise of 3rd Party Data – What can marketers do? Read More »
Is Facebook entering the search engine game?? Last week, we saw discussions around Facebook introducing knowledge panel as part of it’s the search function. But before we go there, for the non-SEO folks let’s understand knowledge panels a bit. What are Knowledge Panels They are the small boxes that you have seen while you do …
Every brand that we know of is trying to break the clutter and come up with a content marketing strategy in the Covid as well as post-Covid world. Is it easy?? Of course not! Remember, we were already staring at too-much content world and suddenly the current situation was hurled at us. Most of us …
How To Make Content Marketing Work in Covid World Read More »
Instagram has recently announced that it is testing a new interface across few more countries where it will be hiding likes. What that actually means is that the number of likes on your feed will go away but you will still have access to know who have liked it. So if one has patience, they …
How Will Hiding Likes On Instagram Affect Influencers and Brands? Read More »
Last year, I had asked few fellow SEO Rockstars about their SEO Strategy in 2018. Most of the answers included a focus on doing Voice SEO. As we almost reach the end of first quarter of 2019, I am again inclined to look at how things have changed – Google introducing Mobile First indexing, more …
Beyond Keywords – Redefining SEO Strategy In 2019 Read More »
Introduction Why Twitter Trends are Important Why Twitter Trends are Irrelevant Can we Save Twitter Trends Twitter Trends have been an integral part of Twitter since the day they were introduced. There was always a sense of achievement when one saw their hashtag or term trending on Twitter. AFAIK, Twitter had introduced them with an intention …
Few weeks ago, I had written about how Paypal has been helping freelancers like us. After that article, I had received queries on PayPal’s suite of services and what kind of features I have been using. But before I delve into that, let me share what freelancing is and what are some of the typical …
How PayPal is assisting Freelancers Everywhere to Get MORE out of their Efforts Read More »
