Facebook Contest is one important element of a Brand’s Marketing Strategy and when done right, it has the power to increase the brand’s visibility enormously. This week was dedicated to find some awesome Facebook Contest, but before that I was also seeking information on what are the right and wrong ways brands can go about doing the contest. Top 5 Posts on Facebook Contest 1. Did you know there are about 5 types of Facebook [...]

WhistleTalk – A Social Hiring Platform recently launched it’s enterprise solution that would help businesses to leverage social media for referrals. With plethora of job portals around who compete majorly around the number of subscriptions, I always wondered how can there by any disruptive solution to that madness. And came WhisteTalk, I reviewed their job-seeker version earlier and found it very interesting since they leveraged the power of social network of individuals to proliferate and [...]

Guest Blogging is indeed a great way to increase your audience. And if you’re looking at it from traffic generation and SEO perspective, the search engines do give more points for guest posting. But recently, there has been lot of noise around the growing importance of Guest Blogging and the various reasons you should not be doing it. With the Google Panda and Penguin updates and increasing use of AuthorRank, the noise has only increased. [...]

Social Engagement had been added to the list of key Marketing terms of today’s generation. Most of the experts today are of the opinion that Social Engagement should be an essential part of any brands Social Media strategy. But then on the other side of the rope, there are few experts who tend to disagree and have been telling brands not to get fixated on Social Engagement and focus on content and other strategies. Great [...]

Editorial Calendar is the single most important document for any content writer. Whether you’re running a personal blog or writing content for clients or your own company, one of the biggest challenge is to come up with topics on a regular basis. It is never easy to churn out articles like a content generation machine, but in this article I will share 5 ways that helps me maintain a steady pipeline of articles using an [...]

Undoubtedly the top news of the week was the launch of Facebook Home. Whether that was a masterstroke by Zuckerberg or a dud, only time can tell. As I see it, Facebook Home is a great move and potentially a bigger challenge to Google by having it launch on Android Platform. While the users get a chance to see their timeline on the home screen of their phones, it has got people talking about the [...]

The ‘Top 5 Social Media Post‘ series is back for 2013. Usually, in this part of the world Jan – Mar is the final financial quarter and it becomes tad difficult to get into groove of aggregating posts. Not that I had stopped reading, but certainly had stopped marking the top reads. Now that the series is back and we had many pundits declaring 2013 would be the year of SEO + Social or Social [...]

This is a guest post by Mohit Seth In the present scenario, social media is thought to be the most essential as well as effective platform that helps you interact with your target consumer bases, create a rapport and engage them with your business in a cost effective as well as interesting manner. Therefore social media automation is in the limelight for obvious reasons. You can streamline your social media optimization initiatives if you are [...]

Social Media is easy!! You thought so, and started a nice little campaign for your brand. Wham!! You find no takers for it or simply put, it hasn’t generated any interest. Where did you go wrong? Few days back, I was reading this post by Nick Westergaard and came across the 3 C of Social Media. I totally agreed with his views and they indeed form the basis of any successful social media campaign. Wondering [...]

On 3/14 I was the guest at #MediaChat talking with Aaron Kilby and rest of the participants on ‘Parenting in the Age of Social Media’. The topic was something that would resonate with all the parents who see their kids spend much of their time on social network. We had some great discussion and there were few tweets that stood out amongst the rest. First though, here are the questions that were covered as part [...]