Blog Economy or Blogconomy, whatever way you call, it is so important to know how blogs can be leveraged for profit.
Small and medium businesses are increasingly looking at ways to build thought leadership and thereby open up non-linear revenue channels. Blogging addresses that critical aspect and and better content marketing strategies are paying them rich dividends.
Businesses have understood the power of Blog Economy now and if the following stats are to believed, you have a goldmine out there.
Key stats on Blog Economy:
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1. Small Business with blogs generate more than 126% leads
2. Good content is amongst the top 3 reasons why people follow a certain brand
3. B2B marketers with blogs generate 67% more leads
4. Websites with blogs have 97% more indexed links (great SEO benefits)
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And this stat is very important,
23% of the time on internet is spent on blogs and social networks
Wow!! Such is the state of blog economy and you can hardly miss it. But they how do you master it?
Quick Tips on Blogging
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1. Writing regularly is the key (use Editorial Calendar to your advantage)
2. Add key industry pain points as part of your content strategy
3. Have clear call-to-action on your blogs (redirect users to your products)
4. Have social sharing button on your page (make easy for your readers to share)
5. Comment on other blogs and respond to comments on your blog (communicate with your readers)
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More in the following infographic…
The state of Blog Economy
Click image to see a larger version
The #1 Small Business Marketing Idea via Ignite Spot
Your Turn
1. Share this infographic with your readers
2. Tell us your experience with blogging and there by increasing reach and leads.
Keenly await your answers.
The 23% number is astounding which is why I spend so much time creating and connecting on blogs. Do the social networking stuff but create on your own real estate.
Absolutely @ryanbiddulph:disqus !! And I believe that Blogging is a journey and not a destination, that simple statement has changed the way I write and interact.
Great point about own ‘real estate’
Don’t forget – if you can’t write great blogs, hire someone to do it for you!! It’s better than putting out crappy content that will turn people away or not blogging at all. There are a ton of experienced, reliable, trustworthy and affordable bloggers out there (hint, hint). Have a great day!
Great point @angelaheidt:disqus