Business Blogging should be one of the top most point in any brands content strategy. With advent of Facebook and the ease of sharing it offers, brands do find it easy sharing content over Facebook. But then there are some obvious benefits that business blogging offers that Facebook misses out.
This infographic gives 10 reasons why business blogging is better than Facebook.
![Facebook vs Blog 10 Reasons Business Blogging is Better than Facebook [Infographic]](https://www.wordviewediting.com/wp-content/uploads/2012/03/Facebook-vs-Blog.png "Business Blogging")
Business Blogging has obvious benefits and I completely agree with the #1 reason. When you have it published on your own blog, the choice to publicize is yours and it does not have to depend on some ‘ranking’ algorithm of the social platform.
Secondly, you always remain in charge of what is being shared and how you share it. You can leverage multiple platforms too. Ever heard about ‘Long tail’ keywords? That’s exactly what you achieve in terms of SEO when you publish on your blog.
Your Turn
1. What is your view about Business Blogging?
2. How often do you leverage Facebook or other social platforms to post your content?
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Blogging is always a more stable, reliable and controlled marketing tool. Fb and other social media portals have very low lifespan as has been seen over the years. Seeing history we note that it started with Yahoo Chat to Orkut to MySpace and today it is Facebook- the transition has been rapid and constant.
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Indeed, blogging has some great benefits and unlike the social platforms, your word stays out there longer.
It’s always true until the next big platform, isn’t it??
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