My Thoughts from Social Media Day Bangalore

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I had been waiting for Social Media Day Bangalore since I heard about it at the Social Samosa meetup early last month. The way it was talked about it on that day and hearing about the panelist, I was pretty sure that this was going to be a rocking day for anyone associated with Social Media in Bangalore.

Social Media Day

Customary to tradition, I was indeed late for the event. Priorities, period!! Not wanting to still miss the event, I was in time though while the panel discussion on ‘Regulating The Content’ was on. With the line up that included Gautam John, Karthik Srinivasan, Pranesh Prakash and Siddharth Narain the discussion went on from self control to what all is covered by Indian laws.

Key takeaways:

1. Copyright violation can land you in jail for 3 years
2. FM channels are not allowed to broadcast news

Few interesting tweets

 

 

 


And my take about all this is,

And post this informative discussion, we dropped off for some lunch and networking. It was good to meet few old folks and also meet the team from Happy Marketer, Rohan Chandrasekhar, Vivek Banka, Mahesh Murthy and few others. Post lunch, we had the amazing foursome on the panel at Social Media Day Bangalore – Tinu Cherian, Mahesh Murhty, Prem Panicker and Ramesh Srivats talking about ‘Too Snooty to Endorse’.

Tinu was at his candid self and shared about how he is still experimenting with organic and inorgranic ways of building influence. Mahesh and Ramesh were quick to respond and their take was, you’re spoiling the platform by doing paid endorsement. The talks went on to what constituted an influencer and then about influencer rating engines like Klout, Kred, PeerIndex. To one of my question on validity of the scores by each of these engines, liked Mahesh’s answer – ‘Andho mein kana raja’.

Key Takeaway:

1. If you’re doing paid endorsements, admit it

2. Don’t take out the fun out of Twitter Few Interesting Tweets again,

 

 

 

 

 

We re-assembled for another round of talk, this time from Vikas Bagri on ‘Social Media Initiatives by Indian Government’, after some round of laughter. Vikas shared various initiatives undertaken by his team which worked along with Sam Pitroda, Planning Commission of India. Their team came out with novel approach of using hangouts with Sam Pitroda, doing hackathon for Planning Commission and he shared the amount of challenges they faced.

Key takeaways:

1. Government is trying to be inclusive by doing Hangout, Hackathons

2. Government is trying to improve transparency

Few tweets,

 

 

Finally, the last talk came up with Rishi Jaitly – India Market Director, Twitter taking up the stage and he talked about how Twitter is making a difference in day to day communication. Was good of him to talk about the very much unknown feature – Twitter Cards. According to him, the reach of promoted tweets has been pretty good and have an average Global CTR of 1%-3%. The Q&A with him was highly informative as he talked about Twitter’s readiness to share data with brands for analytics.

Key Takeaways:

1. Twitter Ads are performing well

2. Brands can ask for data from Twitter for analytics

3. Embed various form of content in you message, leave the rest to Twitter Card

Few Tweets,

 

 

And that brought us to the end of all the informative talks and what followed was laughter and music.

Nonetheless, a rocking day at Social Media Day Bangalore came to an end.

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