Panda 4.0 was released last week and this release has been talked much from the Payday Loan 2.0 perspective.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
The current release targets spammy queries and I already see many folks over my social network complaining about loss of traffic. But that was not enough as going deeper, many in the SEO circles found that the update also applied to Payday Loan and Matt Cutts confirmed that bit too in his tweet.
This past weekend we started rolling out a ranking update for very spammy queries: http://t.co/NpUZRqpnBI
— Matt Cutts (@mattcutts) May 21, 2014
Now the SEO world is dumbfounded, since Google seldom talks about the updates these days and the webmasters are never ready for it. Resulting in many sites losing sheen.
Guess you might have already heard about eBay being hit hard, with a site claiming it lost about 80% of it’s ranking.
Can we afford such a big loss??
So here’s my effort to consolidate all the news and bring you up to speed with the Panda 4.0 and Payday Loan 2.0 update.
What you can do next?
1. Join us on #SEOTalk and share your experience, questions about Panda 4.0 udpate
2. Tell us how webmasters can be prepared for such updates
3. Add your favorite article to the list here
Articles about Panda 4.0
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