The Best Times to Post on Social Media [Infographic]

This is one of the most asked question – What are the best times to post on Social Media.

It was only yesterday that one of the video that my wife posted got very little engagement. We were flabbergasted at the lack of engagement, heck it was a video for something useful! Little did we realize the much of the target audience was away while the video was posted.

And that is moment of truth many of have faced at certain point while posting on social media. Timing is so important. It helps to know when your target audience is around and active.

Another question that comes up quite often is how do we know it’s the best time to post?

Well, there is no magic bullet.

Yes, seriously! There are lot of factors involved in making your content reach the audience and them engaging on it. Apart from timing, it could be the type of content, positioning of content, platform etc.

So our friends at QuickSprout did something they are powerful at, they analysed and studied the patterns and here are some amazing results.

They have emphasized on day & time of the post on various platforms.

Quick Snapshot about Best Time to Post on Social Media

1. On Facebook, Thursday & Friday are the best days to post

2. On Facebook, a post at 1PM will get more shares

3. On Facebook, a post at 3PM will get most clicks

4. On Twitter, for B2B, Monday to Friday are the best days

5. On Twitter, for B2C, Wednesday to Sunday are the best days

6. Posts at 6pm & 12pm on Twitter will get the best CTR

7. While posts at 5PM get the highest retweets

Infographic on best times to post on Social Media

Your Turn

What has been your experience? Is there a certain time that works out the best for you?

What tools do you use to post and analyse your social media updates?