Inbound Marketing Tactics – #SEOTalk Recap

This week on #SEOTalk Twitter Chat, we discussed about Inbound Marketing Tactics. Inbound Marketing has become a key component of marketing strategy for brands across all hues since it is instrumental in them acquiring customers. The term coined by HubSpot relates to mapping customer journey and attracting them rather than going and pitching exclusively. This […]

3 Reasons Twitter Is Killing Vine

Just off the press, Twitter is shutting down Vine, it’s short video format service. Twitter had acquired Vine in 2012 and had been trying hard maintain it growth recently. One of the earliest entrant in short video format space, which is now occupied by the likes of Snapchat & Instagram, Vine did have a fair […]

5 Things We Learnt From Hosting a Twitter Chat

This post comes with an experience of hosting and participating in Twitter Chats for more than 4 years. #SEOTalk Twitter Chat was born 4 years back and I have been participating in various Twitter chats even before that. Over the years that we have been hosting the Twitter Chat, we have had some fabulous engagement […]

Better Conversion Rate Optimization (CRO) – #SEOTalk Recap

This week on #SEOTalk Twitter Chat, we had some interesting discussion around Conversion Rate Optimization. For starters, Conversion Rate Optimization or CRO as it’s known in the industry is – a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage […]

Better PPC Campaigns – #SEOTalk Recap

On the recent SEOTalk Twitter Chat, we discussed about PPC Campaigns and various strategies to make them successful. PPC Campaigns form an essential element as part of any marketing campaign. They play a key role in targeting appropriate consumers and attracting relevant traffic. So it is imperative for brands to constantly optimize their campaigns and […]

How Social Media Helps in SEO – #SEOTalk Recap

Interesting conversations ensued during this week’s SEOTalk Twitter Chat where we discussed on how can Social Media help in SEO. We all have been witness to use of Social Media platforms to share content and get targeted traffic resulting in success of content marketing strategies but very few of us realize the SEO importance of […]

Campaign Review – Fueled By Love

Couple of weeks back my social media TL was filled with an India centric video campaign titled Fueled by Love from British Airways. I did let it pass for a day, but given the number of shares, I did get intrigued and dived right into it. The next 7 minutes were quite heartwarming and it […]