Google Introduces Web Stories [New Feature]
If Instagram can have Stories, Twitter can have Fleets why should Google be left behind. So here we have, Google’s own version – Web Stories. From creative perspective, it is not different from any other platforms like Snapchat, Instagram or Twitter (am waiting when Linkedin will announce it). So what we have is a nice […]
Demise of 3rd Party Data – What can marketers do?
Earlier this year, Google announced that it is working on a privacy sandbox that will make 3rd party data or in layman’s term ‘cookies’ obsolete in next 2 years. Apple then went a notch higher and announced that Safari browser is now fully blocking 3rd party data. Over the years, marketers of all hues have […]
Facebook Introduces Knowledge Panel
Is Facebook entering the search engine game?? Last week, we saw discussions around Facebook introducing knowledge panel as part of it’s the search function. But before we go there, for the non-SEO folks let’s understand knowledge panels a bit. What are Knowledge Panels They are the small boxes that you have seen while you do […]
How To Make Content Marketing Work in Covid World
Every brand that we know of is trying to break the clutter and come up with a content marketing strategy in the Covid as well as post-Covid world. Is it easy?? Of course not! Remember, we were already staring at too-much content world and suddenly the current situation was hurled at us. Most of us […]
How Will Hiding Likes On Instagram Affect Influencers and Brands?
Beyond Keywords – Redefining SEO Strategy In 2019
Twitter Trends – Why they are Irrelevant
Introduction Why Twitter Trends are Important Why Twitter Trends are Irrelevant Can we Save Twitter Trends Twitter Trends have been an integral part of Twitter since the day they were introduced. There was always a sense of achievement when one saw their hashtag or term trending on Twitter. AFAIK, Twitter had introduced them with an intention […]
How PayPal is assisting Freelancers Everywhere to Get MORE out of their Efforts
Few weeks ago, I had written about how Paypal has been helping freelancers like us. After that article, I had received queries on PayPal’s suite of services and what kind of features I have been using. But before I delve into that, let me share what freelancing is and what are some of the typical […]
8 Evident Benefits of Participating in Twitter Chat
If you haven’t participated in a Twitter Chat yet, then you are certainly missing out on something. It is one of the fastest ways to expand your community and get in touch with leading influencers. Not only will it keep you updated with the ongoing trends, but will also expand your presence on Twitter. These […]