Better Conversion Rate Optimization (CRO) – #SEOTalk Recap

This week on #SEOTalk Twitter Chat, we had some interesting discussion around Conversion Rate Optimization. For starters, Conversion Rate Optimization or CRO as it’s known in the industry is – a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage […]

Better PPC Campaigns – #SEOTalk Recap

On the recent SEOTalk Twitter Chat, we discussed about PPC Campaigns and various strategies to make them successful. PPC Campaigns form an essential element as part of any marketing campaign. They play a key role in targeting appropriate consumers and attracting relevant traffic. So it is imperative for brands to constantly optimize their campaigns and […]

How Social Media Helps in SEO – #SEOTalk Recap

Interesting conversations ensued during this week’s SEOTalk Twitter Chat where we discussed on how can Social Media help in SEO. We all have been witness to use of Social Media platforms to share content and get targeted traffic resulting in success of content marketing strategies but very few of us realize the SEO importance of […]

Campaign Review – Fueled By Love

Couple of weeks back my social media TL was filled with an India centric video campaign titled Fueled by Love from British Airways. I did let it pass for a day, but given the number of shares, I did get intrigued and dived right into it. The next 7 minutes were quite heartwarming and it […]

#Blab2Learn Recap – Blog Monetization in 2016

There are various techniques for blog monetization but every blogger worth their salt are wondering which ones will work in 2016. Will it be Google Display ads, affiliate ads, ebooks, trainings, sponsored posts or something else? At Blab2Learn, we asked this question to Harsh Agrawal, India’s leading blogger. What Blog Monetization Techniques will work in […]

Whoops! Influencer Marketing Gone Wrong

Influencer Marketing is slowly becoming an integral part of any brand’s marketing campaign these days. Though, the problem is, very few brands are able to get it right. This Indian brand is facing a lot of fury now. Imagine this, brand is launching a product, the product could create disruption in the market, announces big […]