Why I do not care about your Klout Score

By | August 5, 2012
4465834448 7955fcefff m Why I do not care about your Klout Score

Social Media Influence (Photo credit: Intersection Consulting)

More than a year ago,  I learnt about Klout and being a fan of anything new on the web, I dashed to their website & registered instantly. At that time, it was quite surprising that someone can measure your social influence which they called it as ‘Klout Score’. I was in for more surprise when in following weeks my scores jumped from 40′s to almost 60 out of the maximum 100. But then came the moment, they tweaked their measurement algorithms & my score dropped to less than half. That gave rise to my earlier post on Klout and my notion to ‘not care about your Klout Score’.

Assuming, Klout has since matured & with competition from the likes of Kred and PeerIndex, they would have added few more tweaks to their algorithm to gain more attention toward themselves. At the point of writing this, Klout claims to have scored more than a 100 million people and get about 30 billion API calls per month. That indeed is a huge number, but since the fiasco, my interest in Klout has remain more or less the same, as I always took the Klout scores of the person with a grain of salt.

Here are my 3 reason’s for not taking your Klout score seriously

1. Klout can be GAMED

Yes, at the end of the day, the measurement system of Klout is basically a program with a set of algorithm. Once you know few of the components of this algorithm, it becomes easy for anyone to game the system. And, I have seen many of them do that. Hence, that the number one reason for me to not believe the score, because if you hardly see the person’s presence on the web and has a high score, there’s something amiss.

2. Scores can change

Again, since it’s just a tool, the team at Klout can change the algorithm anytime to suit their marketing efforts. Remember, they are now competing against Kred & PeerIndex and the competition does boil down to the number of users. So what you may see is the change in your Klout scores which actually might not actually be as a result of your being on vacation or were engaging more on the social platforms.

3. It’s just not you!!

Few days back, I had noted that Warren Buffett has a Klout score of 35. Justin Beiber’s had 100. Who do you think really has the most clout? For me, I have either followed or engaged with you because I loved the way you write or we follow the same school of thoughts. It might really not make a difference for me to check on your Klout score since I have already got interested in the YOU. Klout or for that matter any of the influence measurement tools will not look at the power of your content since they just measure your presence on the web. Is that what really being social is about?? So, I would suggest you invest more of your time to write valuable content, rather than having sound bytes across multiple social platforms. If not, you might fade away as soon as your presence becomes less on the those platforms, but if you have been dishing great content, it’ll remain around for a longer time.

What do you think?? If you really bother about the scores, mine stands at 53 as of writing this post. And well, you know I am not judging you by your score. Do you really fret about the score & invest your time building them? If they are important for you, do share reasons why Klout score is so important.

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  • Eve

    Since Social media is now in the real of marketing depts, they always look for ROI. And all the social media strategists keep pushing measurement. Given that, we each need our own personal ROI and our own personal measurement. Whats fair for our clients should be fair for us. Hence the dreaded Klout score. My neighbor drives a Porsche but only has a Klout score of 33.. Ha ha ha. What a loser :)

    • Malhar Barai

      Indeed Eve, your point it valid. Client ask for it & we give. But is it really a fair assessment!? Show me your work & am fine to judge you. But based on Klout score, I will take those scores with a grain of salt :).

    • malharbarai

      Indeed Eve, your point it valid. Client ask for it & we give. But is it really a fair assessment!? Show me your work & am fine to judge you. But based on Klout score, I will take those scores with a grain of salt .

  • http://twitter.com/NeerajT4 Neeraj Thakur

    Having a Klout score is just like having a Degree for your College Education.
    No one knows How Creative you really are but everyone demands for a proof that is quantitative i.e your Marksheet !

    • Malhar Barai

      Great point Neeraj!!

      Yes, you give a proof that you’re excellent, but is it the true reflection of your work. What if you fail at the task. Doesn’t that happen to people who got creative at getting marks, but found it hard to survive in a real situation. That’s what happens when you game a system.

    • malharbarai

      Great point Neeraj!!
      Yes, you give a proof that you’re excellent, but is it the true reflection of your work. What if you fail at the task. Doesn’t that happen to people who got creative at getting marks, but found it hard to survive in a real situation. That’s what happens when you game a system

  • malharbarai

    Thanks for dropping by the post Mark, it matters!!

    Let me say, am not against Klout, but its just that I do not want Klout let me judge you. If you’re an amazing content creator or aggregatore, I’m going to follow you irrespective of the Klout scores.

    And since, the system can be gamed & their algo can change any time, I always take the scores with a grain of salt.

  • malharbarai

    Today they are saying it’s more accurate score now, which means it was still inaccurate. Great!!

  • http://twitter.com/CSharpDFlat Omkar Mishra

    Agree with you..Klout still needs to evolve to become the ultimate influencer benchmarking tool…

    • malharbarai

      I am not even sure if influence is something that can and should be measured. If you can sway opinions, no one cares about your scores. Can at the best be an ego booster or a marketing tool, nothing more!

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