Facebook has claimed to protect their users with new privacy measures. However, many users feel this is not what they have done, but instead have failed at their privacy endeavors. Privacy concern is one of the major causes of user unhappiness, according to the Huffington Post. In addition, users are getting sick of a constantly changing product. What this means exactly is that Facebook has constantly changed their design and settings which leaves a lot of users in the dark.
Furthermore, millions of Facebook users do not ever use their privacy settings or do not know how to as well as millions of users expose a lot of personal information. Moreover, this information gets into the hands of 3rd parties and is used unwillingly against some users. Privacy measures by Facebook do not solve the initial problems of user security. Now, more than ever, users are bombarded with ads and targeted for information by outside agencies. In effect, Facebook has a lot more work to do, if they plan on keeping all their users.
The infographic covers major factors related to security and privacy like –
1. Resetting of Privacy Settings of the users
2. Manually setting of ‘privacy’ mode to Friends
3. Sharing of critical user information
With the Facebook IPO becoming a major dud, it was left to the designers to do a greater job in getting more users stick to Facebook. And we saw the new timeline and Facebook Graph being launched. Luckily so far, the EdgeRank calculation has not changed and brands can still rely on getting more engagement using images.
Facebook Failures
Source: Facebook Privacy Fail
It is very clear that to ensure better value for it shareholders, Facebook is increasing becoming a marketing platform. No wonder that 83% of Facebook’s revenue is from advertising. So users need to be careful what they share on Facebook.
Your turn
1. Are you vary of accessing Facebook given that it is increasingly becoming marketers paradise?
2. How do you see the new Graph Search affecting general users?
Share your views using the comments below and I look forward to engage in some great discussions.
