Semantic search has suddenly become the most talked about subject in various SEO communities. With a mention on Google Hummingbird update, we have all sort of articles floating on the web.
So, while I was researching for my earlier post, ‘semantic search’ intrigued me as well and I had to dig in further.
Interestingly, David Amerland has a book written on it and has multiple articles on the web explaining the term. Quoting from the first article of his –
Semantic search is the presentation of answers in search in a way that understands the search query and the intent behind it
Which means that it will understand the natural language that we speak. Big thing?? Yes indeed, because semantic search will take into account the contextual meaning of the search term and not focus on specific keywords.
So as I see it, semantic search has been put into test, with a view that in future, lot of search traffic will be driven from the devices. People will just talk into their devices and ask question like – “Where is the nearest restaurant“, followed by – “Does it serve pizza?” and going further – “What is their famous pizza?“.
Thus, each of the above query will take the intent of the user, that is eating the best pizza in a restaurant nearby and semantic search will answer the queries accordingly. In the background though, there is a lot of science going on. The query engine will read the query and apply location rules, relationship rules and look for synonyms and much more to give you the exact response.
And if you’re looking at how content should be going forward, Stephan Hovnanian‘s post had some great points, top 3:
1. Have content in multiple forms
2. Ace schema.org markup
3. Get active on G+ (your social signals count a lot, so does your interactions with influencers)
And finally, look at few videos and a Hangout session that will help in further understanding of semantic search.
What you can do next?
1. Share your understanding about Semantic search
2. What changes do you suggest to content writers in order to adapt to the future of search
3. Add posts that you think can make this list more powerful
Top 5 Posts on Semantic Search
Top 5 Post on Semantic Search
Google Hummingbird has brought into focus Semantic Search. Here are few post to explain it
This is the first article in a series exploring the evolution of search, and how SME's can benefit from it. In this post we're exploring the term 'Semantic Search' and understanding what difference it makes to search results. Gaining this understanding is important as it will help you develop your Authorship strategy over the coming weeks.
We are in the days of the semantic web. Terms like "entity", "ontology library" and "structured data" are going to figure more and more promptly in our lives. Marketers will have to come to terms with this, webmasters will need to understand how to use it, analysts will have to take it into account, social media experts will now have to consider it and all of us will be affected by it.
The term "Semantic Search" is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising. This special series of forthcoming articles on semantic search will take a look at the history behind the [...]
Think for a moment about how businesses got started, in small towns where everybody knew each other. Reputation passed along from individual to individual; and when someone new asked the question, "where can I get a good pair of boots?" all fingers pointed to the same company.
I wanted to do a follow up post about the impact of Semantic Search on SEO and digital marketing in general. That's right, they way the web and search is evolving it will impact other type of marketing avenues, specially mobile organic strategies.