All throughout the year, we saw Matt Cutts sharing updates and telling everyone to be careful on content writing, linking, marketing.
With each update, Google was trying to weed out spammers and present seemingly legitimate content.
But the best came with the Hummingbird update. In this update, Google completely changed the way how content can be searched and present. We came across the term ‘Semantic Search’ for the first time and thus it was a great step by the search engine to understand and process conversational queries.
These updates have changed the way how your content will be treated by Google and how it will be ranked. Read on…
11 Important Google Search Updates