Branded Content – That’s the new wave in content marketing.
You may have already seen many brands resorting to this technique now but how can it be done best?
Most of the brands that we know of find it tough to have a strategy around branded content. Many of them end up just talking about themselves and come out at ‘me-me-me’ message which the consumers hate to see.
Is there a way it can be done in a subtle way?
What is the difference between editorial content and branded content?
Should brands leverage it?
Rashii explains them perfectly on the show.
Branded Content with Rashii Prabhakar
- Do you think brands should invest in this new content strategy?
- Will we see more brands adopting it?
Let us know your thoughts on the topic.
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