The ability to repurpose content is the cornerstone for any successful content marketer. More often than not, you might have hit a lean patch with writer’s block or lack of time. It’s during those times, that we look for quick content ideas and repurposing content is one very successful strategy. Before we dive into how […]
Visual Content is at the heart of any successful content strategy. Given that brands are producing tons of content – blogs, videos, infographics etc, it often becomes difficult to stand out from the crowd. This is addressed be creating powerful visual content, content that is a treat to the eyes, is easily understood by audience, […]
Guest Post by Aaron Wittersheim Generating quality leads is a never-ending battle for a lot of companies. One way to win that war is to set up a system that will better measure the success of your lead generation campaign. Ideally that system would involve separating sales leads from non-sales conversions, a process called lead validation. […]
Recently I came across two websites ContentHop and WordAI promising to write and rewrite content using artificial intelligence. What piqued my interest was, there could already be some content that would have been written by these AI programs. Next came this news about a robot reporter in China which had written 300 words in one […]
Welcome 2017 on SEOTalk Twitter Chat. We decided to start the year with a look at Google AMP (Accelerated Mobile Pages). Since the launch of AMP, we have been debating on it’s importance and does it really make sense for brands to adopt it. Last year, Google also made changes to SERP where it integrated […]
We had an exciting 2016 on SEOTalk and it was fitting to end it on a high with all the possible SEO Predictions for 2017. Over 2016, we saw a lot of action in the search industry and it kept the practitioners literally on their toes. And 2017 doesn’t seem to be any different. We […]
This week on #SEOTalk Twitter Chat, we discussed about Inbound Marketing Tactics. Inbound Marketing has become a key component of marketing strategy for brands across all hues since it is instrumental in them acquiring customers. The term coined by HubSpot relates to mapping customer journey and attracting them rather than going and pitching exclusively. This […]
Just off the press, Twitter is shutting down Vine, it’s short video format service. Twitter had acquired Vine in 2012 and had been trying hard maintain it growth recently. One of the earliest entrant in short video format space, which is now occupied by the likes of Snapchat & Instagram, Vine did have a fair […]
This post comes with an experience of hosting and participating in Twitter Chats for more than 4 years. #SEOTalk Twitter Chat was born 4 years back and I have been participating in various Twitter chats even before that. Over the years that we have been hosting the Twitter Chat, we have had some fabulous engagement […]
This week on #SEOTalk Twitter Chat, we had some interesting discussion around Conversion Rate Optimization. For starters, Conversion Rate Optimization or CRO as it’s known in the industry is – a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage […]
