Landing Pages are the magic potion to success of any digital marketing campaign. Nearly,
But creating good landing pages is not as easy as a 1-2-3 job. The person needs to understand the buyer persona and design the pages accordingly.
This week I looked around few best practices about creating landing pages that converts and was amazed by the amount of research that goes into it.
Towards the end of my research, I understood that there is no one size that fits all but the person has to do lot of A/B testing to find that perfect balance.
Nonetheless, here are few posts that stood out from the rest and gives you a low down on creating landing pages, devising an effective funner and also some examples.
- The first post by Neil Patel gives us the most essential ingredients for creating a high converting landing page. He shares with us the importance of headline, sub-headline, images, call-to-action etc. Visit it if you’re looking to learn the basics
- The second post by Alex Sobal covers the basic again and reiterates the importance of good headline, visual content, copy and form position
- The third post by Larry Kim gives us a sneak peek on what could be wrong with existing landing pages and things we should look to closely for improving the conversion.
- The fourth post by Chris Lucas tells us about how we can crowdsource to create the best landing page. He shares strategies we can implement to gauge visitors feedback on existing landing pages and improve them.
- The last one by Dave Chaffey gives us examples of some best performing pages and a pretty visual lowdown on why they are good.
Top 5 Posts on Landing Pages
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Your Turn
Share with us what kind of landing page strategy you implement and how it had helped in conversion.
