Influencer Marketing is slowly becoming an integral part of any brand’s marketing campaign these days. Though, the problem is, very few brands are able to get it right. This Indian brand is facing a lot of fury now. Imagine this, brand is launching a product, the product could create disruption in the market, announces big […]
Branded Content – That’s the new wave in content marketing. You may have already seen many brands resorting to this technique now but how can it be done best? We had none other than Rashii Prabhakar explaining that on the Blab2Learn show and sharing some interesting thoughts on doing it well. Most of the brands […]
If you haven’t heard it yet, as of 20th November 2015, Twitter has deprecated the Twitter Count API. What that really means is, you will no long be able to see the number of shares a particular URL gets as the Twitter Count API cannot be called. Needless to say, the online marketing world is […]
What do real marketers do? No they don’t spam, they don’t go around with salesy messages, they build communities. On Blab2Learn we were excited to have Jessie Paul talk about this topic and why she thought it’s important for real marketers to build communities. Right into the show, Jessie exclaimed that social media is so […]
Do you like traveling? Most of us would say yes to it. How about solo travel? Now that’s something many of us has hardly done or experienced. This week on the #Blab2Learn show we had India’s leading solo traveler Leena Bansal. We had an amazing 30 minute plus show where she talked about traveling across […]
This week on Blab2Learn we decided to talk about changes in content ownership due to social media. We intended to have this show along with our guest Dr. Robert Picard, but due to some technical challenges he couldn’t join and we ended up discussing the topic with rest of our participants. The participants had some […]
Google Analytics is the de-facto choice for measuring the success of website based marketing campaigns. But many of us struggle to know what to measure, where to look at, what are the hidden features, etc. While I can say that it’s impossible to cover entire Google Analytics in one blog post but here’s a primer on […]
It’s another first! We are shortly launching #Blab2Learn, a 30 minute blab about all things digital marketing for the first time from India. Blab2Learn will be live every Wednesday 9:30 PM India time, 12 noon EST. My partner in crime this time is the wonderful Dr. Falguni Vasavada Oza. Why Blab2Learn? We had to succumb […]
Content Marketing has become the buzzword of the industry these days. Yet few know how to do it and often question the way we execute them. More often that not, there are few content marketing myths that people succumb to and lose focus. While people like us act as brand ambassadors of content marketing and […]
Over the last few years, the Digital Marketing industry in India has seen some very innovative campaigns. As a keen observer of various campaigns, I am at times amazed at the amount of ideation, creativity and execution of campaigns by few companies. These companies are not fixated over one or two platforms but they are […]
