We had pretty interesting couple of weeks in the digital marketing world. Earlier, most of the platform announced their quarterly results which was followed by launch of some new features. And Instagram Stories definitely caught everyone’s fancy. Not because of the new feature but more so as it resembled closely to Snapchat Stories. The new […]
This morning I woke up to the pleasant news of Twitter opening up the Verified Accounts system for all users. For starters, verified accounts are the one with a small blue mark beside the account name. The blue mark signifies that this accounts belongs to few privileged lot – brands, celebrities, key industry experts. While […]
On the recent SEOTalk Twitter Chat, we discussed about PPC Campaigns and various strategies to make them successful. PPC Campaigns form an essential element as part of any marketing campaign. They play a key role in targeting appropriate consumers and attracting relevant traffic. So it is imperative for brands to constantly optimize their campaigns and […]
Interesting conversations ensued during this week’s SEOTalk Twitter Chat where we discussed on how can Social Media help in SEO. We all have been witness to use of Social Media platforms to share content and get targeted traffic resulting in success of content marketing strategies but very few of us realize the SEO importance of […]
Couple of weeks back my social media TL was filled with an India centric video campaign titled Fueled by Love from British Airways. I did let it pass for a day, but given the number of shares, I did get intrigued and dived right into it. The next 7 minutes were quite heartwarming and it […]
Running a social media campaign and wondering which Social Media Monitoring tools to use? How can you effectively listen to the chatter about your brand on social media? Can you get notified for brand mentions? Free or Paid tools? Look no further, this infographic by RazorSocial is a perfect answer to your questions. The infographic […]
There are various techniques for blog monetization but every blogger worth their salt are wondering which ones will work in 2016. Will it be Google Display ads, affiliate ads, ebooks, trainings, sponsored posts or something else? At Blab2Learn, we asked this question to Harsh Agrawal, India’s leading blogger. What Blog Monetization Techniques will work in […]
Influencer Marketing is slowly becoming an integral part of any brand’s marketing campaign these days. Though, the problem is, very few brands are able to get it right. This Indian brand is facing a lot of fury now. Imagine this, brand is launching a product, the product could create disruption in the market, announces big […]
Branded Content – That’s the new wave in content marketing. You may have already seen many brands resorting to this technique now but how can it be done best? We had none other than Rashii Prabhakar explaining that on the Blab2Learn show and sharing some interesting thoughts on doing it well. Most of the brands […]
If you haven’t heard it yet, as of 20th November 2015, Twitter has deprecated the Twitter Count API. What that really means is, you will no long be able to see the number of shares a particular URL gets as the Twitter Count API cannot be called. Needless to say, the online marketing world is […]
