Google Analytics is the de-facto choice for measuring the success of website based marketing campaigns. But many of us struggle to know what to measure, where to look at, what are the hidden features, etc. While I can say that it’s impossible to cover entire Google Analytics in one blog post but here’s a primer on […]
5 Metrics to Track on Google Analytics Read More »
It’s another first! We are shortly launching #Blab2Learn, a 30 minute blab about all things digital marketing for the first time from India. Blab2Learn will be live every Wednesday 9:30 PM India time, 12 noon EST. My partner in crime this time is the wonderful Dr. Falguni Vasavada Oza. Why Blab2Learn? We had to succumb
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Content Marketing has become the buzzword of the industry these days. Yet few know how to do it and often question the way we execute them. More often that not, there are few content marketing myths that people succumb to and lose focus. While people like us act as brand ambassadors of content marketing and
Content Marketing Myths – #SEOTalk Recap Read More »
Over the last few years, the Digital Marketing industry in India has seen some very innovative campaigns. As a keen observer of various campaigns, I am at times amazed at the amount of ideation, creativity and execution of campaigns by few companies. These companies are not fixated over one or two platforms but they are
Top 10 Innovative Digital Companies in India Read More »
App Store is a crowded marketplace with the reports suggesting it to be over 2 million apps. With plethora of apps to do anything from taking notes to driving business, it becomes important to stand out from the crowd. And thus we delve into app store optimization. What is App Store Optimization? One of the
App Store Optimization – #SEOTalk Recap Read More »
Landing Pages are the magic potion to success of any digital marketing campaign. Nearly, 48% of marketers build a new landing page for each marketing campaign. But creating good landing pages is not as easy as a 1-2-3 job. The person needs to understand the buyer persona and design the pages accordingly. This week I
Top 5 Posts on Landing Pages Read More »
Most brands that I know of are on Facebook, yet very few realize the importance of Facebook engagement. With Facebook making it difficult for brands to be seen organically, it becomes all the more important for them to focus on maximizing engagement. Not that they don’t want to do it, but many are still finding
10 Tips to Maximize Facebook Engagement Read More »
This is one of the most asked question – What are the best times to post on Social Media. It was only yesterday that one of the video that my wife posted got very little engagement. We were flabbergasted at the lack of engagement, heck it was a video for something useful! Little did we
The Best Times to Post on Social Media [Infographic] Read More »
Is big data still a buzzword or is it for real? Wikibon expects the Big Data market to top $84 billion in 2026, which represents a 17% compound annual growth rate over the 15 year period beginning in 2011 This means, it’s beyond a point of just being a buzzword and data being a big conundrum
If you are someone who logs in to Twitter web account, you might have noticed the silent removal of wallpaper. This happened last week and many of the posts online point out to the fact that the users are livid on such a move. It is being widely speculated that Twitter will start pushing ads
Top 5 Posts on Twitter Wallpaper Removal Read More »
